on the first day of the lunar new year, the Spring Festival in 2022 officially opened.
The Spring Festival in the year of the tiger has a rich supply of 8 new films, involving many themes such as war, comedy, action, animation and so on.
As of 12:30, the market had exceeded 1 billion yuan. Among them, “shuimen bridge of Changjin Lake” led the market strongly, and “the killer is not too calm” and “miracle stupid child” ranked among the second echelon, with strong box office results.
box office “one super and many strong”
On January 13 this year, “shuimen bridge of Changjin Lake” was hastily put on file on the first day of the new year. The film is the sequel of Changjin lake, the box office champion in Chinese film history. It is made by the original team. After the super head film “airborne”, the Spring Festival in 2022 is expected to show a pattern of “one super and many strong”.
From the previous pre-sale results, the trend of “one super and many strong” has emerged. “Shuimen bridge of Changjin Lake”, “Four Seas”, “the killer is not too calm” and “miracle stupid child” all achieved pre-sale results of more than 100 million yuan, becoming the Spring Festival file with the largest pre-sale of films in Chinese film history, of which “shuimen bridge of Changjin Lake” has pre-sale of more than 400 million yuan, leading steadily.
As of 12:30 a.m. on the first day of the lunar new year, the total real-time box office of the market was about 1 billion yuan.
among them, “shuimen bridge of Changjin Lake” contributed about 438 million yuan to the box office, accounting for 43.5% of the box office. At present, it is the only one.
In terms of the proportion of films, the first row of films in the first row of “shuimen bridge of Changjin Lake” accounts for about 27.4%, and the proportion of subsequent films is expected to increase significantly. According to the data of Lighthouse professional edition, the proportion of this film will reach 34.4%, 38.4% and 42.1% respectively on the second, third and fourth day of the lunar new year.
“Shuimen bridge of Changjin Lake” is 149 minutes long. It takes the Changjin Lake battle in the second battle of the war to resist US aggression and aid Korea as the background. It tells the story that the soldiers of the seventh company have received more arduous tasks after the battles in Xinxing Li and xiajieyu Li.
The previous work “Changjin Lake” was released on the National Day in 2021, with a final box office of 5.775 billion yuan, topping the box office champion in Chinese film history.
“Four Seas”, “the killer is not too calm” and “miracle stupid child” are temporarily the second tier films at the box office. As of 12:30 on the first day, the real-time box office of the three films were 156 million yuan, 144 million yuan and 122 million yuan respectively.
Among them, “Four Seas” is directed by Han Han, starring Liu Haoran and Shen Teng, and joined by many comedians such as Yin Zheng and Qiao Shan. The label of the film is “comedy / action / love”. The elements of young people in the town, father and son are still very Han Han. The film is bound to continue the director’s consistent “Korean humor”.
“This killer is not very calm” is the only pure comedy film in the Spring Festival of the year of the tiger. The film stars Ma Li and Wei Xiang. The film is not an original script, but a remake of the Japanese film magic moment.
The miracle kid is built by the team I am not a drug God, and is directed by Makino director, Yiyang Qianxi.
also has a Yiyang Qianxi bridge in the water gate bridge of the long Jin lake. The first day of the Spring Festival will become the first 00 post actor with box office 10 billion.
The above second tier films have their own characteristics. It is worth looking forward to whether there will be a dark horse.
From past experience, the final box office trend of the Spring Festival still depends on the content quality of the film itself, and there is a positive correlation between the film’s reputation and the box office. Jia Ling’s directorial debut “Hello, Li Huanying” is a typical example. The film is the only film with a Douban score of 8 points (currently 7.8 points) in the Spring Festival last year. Driven by the high reputation, the film’s film ranking rate and box office went up all the way from the second day of the new year, and surpassed the box office of Chinatown detective 3 on the fourth day of the new year. The film finally ranked third in the box office of Chinese films with a box office of 5.414 billion yuan.
In terms of other films, there are three essential cartoons for the Spring Festival this year, including “bear haunt · return to the earth”, “pleasant goat and grey wolf out of the future” and “little tiger pier hero”.
In addition, director Zhang Yimou has maintained a high yield in recent years. This spring festival brings a new film “sniper”. However, the film is adapted from the deeds of sharpshooters in the “cold shot” movement of the war to resist US aggression and aid Korea. The type of war film hit the file “shuimen bridge of Changjin Lake”.
several A-share companies compete for the Spring Festival
The Spring Festival is the most important schedule in the film market in a year, and it is also a key window to predict the sunny and rainy days of the film industry in that year.
According to incomplete statistics, the listed companies involved in the Spring Festival of the year of the tiger mainly include China Film Co.Ltd(600977) , Hengdian Entertainment Co.Ltd(603103) , Alibaba pictures, Wanda Film Holding Co.Ltd(002739) , Beijing Enlight Media Co.Ltd(300251) , Shanghai Film Co.Ltd(601595) , Guomai Culture & Media Co.Ltd(301052) .
The head player of this year’s Spring Festival, shuimen bridge of Changjin lake, involves a number of listed companies. For example, the shareholders behind Bona film include Wanda Film Holding Co.Ltd(002739) and Zhuhai Huajin Capital Co.Ltd(000532) . Shanghai Film Co.Ltd(601595) group, the parent company of China Film Co.Ltd(600977) and Shanghai Film Co.Ltd(601595) , is also an important producer of the film.
China Film Co.Ltd(600977) there are many Spring Festival films this year, including “miracle stupid child”, “Four Seas” and “bear haunt · return to the earth”.
The production companies behind “miracle stupid child” include bad monkey, dream general, Shenzhen radio, film and television group, China Film Co.Ltd(600977) , Ali film, Wanda film and television, etc; The producers behind “sniper” are ray film and Li Feng culture.
In addition, Guomai Culture & Media Co.Ltd(301052) previously announced that the “Four Seas” invested by the company is expected to be released as a spring festival film on February 1, 2022.
From the box office performance in 2021, the head effect of the film market is becoming more and more significant. Films released during the Spring Festival account for more than 20% of the box office of the whole year.
Looking back on the Spring Festival in 2021, only the two films “Hello, Li Huanying” and “Chinatown detective 3” contributed nearly 10 billion yuan to the box office, accounting for 40% of the total box office of the Spring Festival, while the “waist” films with box office ranging from 1 billion yuan to 2 billion yuan were missing.
From the past secondary market performance, the outstanding box office performance will also boost the market sentiment of the media sector. On the first trading day after the Spring Festival in 2021, the (Shenwan) media sector index rose nearly 2%, and the share price of Beijing culture, which participated in the production of “Hello, Li Huanying”, reached the limit.
