“I prepared crispy pork, Babao duck and bamboo fungus chicken soup for this year’s new year’s Eve dinner…” Xiao Li, a Shanghai citizen who was still worried about what to eat for the new year’s Eve dinner a few days ago, was opened to Shanghai New World Co.Ltd(600628) by prefabricated dishes.
The so-called prefabricated dishes are semi-finished products. After buying home, consumers only need to heat or simply cook according to the combination of materials and bags. In the Spring Festival of 2022, prefabricated dishes save some tedious things and add new imagination space for people’s new year’s Eve dinner.
“Today’s young people are rarely willing to cook often. They only need to cook prefabricated dishes simply and make a table in 30 minutes after they buy it home, which not only saves time but also improves the fun of life.” Tai Yongqiang, the person in charge of hungry prefabricated dishes project, revealed that the orders of prefabricated dishes on the platform increased nearly twice the month on month one week before the Spring Festival.
In fact, in addition to offline catering brands joining the ranks of prefabricated dishes for new year’s Eve dinner, some retail brands also expect to enter citizens’ tables during the Spring Festival. For example, Shanghai Qingmei has customized a variety of new year’s Eve meal packages, including cold dishes, hot dishes, snacks and other dishes with local characteristics in Shanghai, which can be cooked when heated; Swordfish fresh provides more than ten kinds of set meals corresponding to purified ingredients, which can be eaten by simple cooking.
Ding Dong shopping online more than 50 local specialties Ding Dong shopping map
On January 26, Lixiang country’s Prefabricated dishes for new year’s Eve dinner, such as fotiaoqiang, new year’s dishes and potted dishes, were launched in various channels and were announced to be sold out soon. Wang Lin, the head of Lixiang country, said: “this is the first time we have launched prefabricated dishes for new year’s Eve dinner. I didn’t expect them to be so popular. Not only in the first and second tier cities, but also many of our old customers actively recommend them to people around us. Next, according to the needs of consumers, we will launch Buddha jumping wall products for one person and several prefabricated menu products with the highest voice in the gift box of new year’s Eve dinner”.
In the dinner on New Year’s Eve, the dinner on New Year’s Eve the dinner on New Year’s Eve is not limited to the local traditional dishes. Ou Houxi, the director of Ding Dong’s fast food shopping, introduced the most popular new year’s dish, “Kwai Chi”, which was mostly used in the hard core dinner in Guangdong and Hongkong. Now it has also entered the menu of Shanghai people. “This year, we have created a series of ‘New Year’s Eve dinner from all over the world’, from Hong Kong Style potted dishes in the south to the back legs of Inner Mongolia charcoal roasted sheep in the north, from Wuxi Sichuan cured meat in the southwest to Huaiyang lion head in Jiangsu… There are more than 50 local specialties, so that you can taste the national flavor without leaving home.”.
Industry insiders pointed out that “consumers’ demand for prefabricated dishes has become more diversified and high-dimensional. To separate Chinese prefabricated dishes from takeout, cooked food and convenience food, they need to provide better taste, nutrition and appearance, and even give mass consumers better experience and protection in logistics distribution.”
New year’s Eve dinner series launched by HEMA
According to the market research results of Box New Year’s Eve dishes, 76% of the respondents have the need to dry the new year’s Eve dinner on social networks, and 80% of the respondents believe that it is most important to set up a good-looking dish for the new year’s Eve dinner, which requires the new year dishes to have a higher appearance. In view of this, the R & D team of HEMA has made more efforts from product R & D to outer packaging. After reheating, the shape is comparable to the freshly fried Squirrel Fish and the manually bound braised meat. During the trial eating of new year dishes, both the shape and taste are highly praised. Soup “big dishes” such as Buddha jumping wall and flower glue chicken will also be provided with very “photogenic” pots to meet the needs of consumers for “drying” New Year’s Eve dinner.
Zhang Qian, purchasing director of HEMA 3R commodity purchase and marketing center, said that prefabricated new year dishes need to use good ingredients and processes to attract consumers. “Take the online ‘family photo’ as an example. This dish alone gathers high-quality ingredients from six regions, including Jingzhou fish cake, Qiandao Lake silver carp fish ball and Huizhou daobanxiang. The price of this dish is 99 yuan, which is not cheap. However, from the experience of HEMA as a prefabricated dish, consumers’ demand for high quality price ratio of prefabricated dishes is much higher than their pursuit of low price, especially for prefabricated new year dishes.” 。 \u3000\u3000
