Overview of 2022 cargo Festival
The Spring Festival, which originated at the end of the year in the Yin and Shang Dynasties, is the most important festival in China since ancient times. “Chinese New Year” includes generation after generation of people’s love for their family and hometown and expectations for a happy life. It is a sense of ritual flowing in the blood of Chinese people from ancient times to now.
Our new year and new year goods?
“New year goods” comes from tradition and has a new interpretation of the times
The modern Chinese Dictionary interprets it as “items to deal with during the lunar new year, such as cakes, New Year pictures, fireworks, etc.”. However, with the changes of contemporary people’s life, “new year goods” have also been given a broader connotation. Those “things bought during the new year” and consumer goods purchased during the new year are “new year goods” in the eyes of contemporary people.
Our new year and new year goods?
What changes have taken place in “Nian” and “Nian Huo”? In 2022, we live in the era of “epidemic continues” and “national sustainable development”. The “year” is also changing. At a time when 490 million people are “separated” and the average family population has dropped to 2.62 people / household, young people generally leave their hometown or family to go out to study and work and form small families. On the one hand, young people who leave home are worried about the recurrence of the epidemic and are ready to “celebrate the new year on the spot”. On the other hand, they are mixed with the thoughts of their families and the expectation of reunion. Therefore, the “year of 2022” is endowed with a stronger emotional connotation.
What changes have taken place in our “new year” and “new year goods”?
At the same time, our consumption of “new year goods” is also changing at the level of material demand and spiritual demand. In terms of material, attention to “home”, “health”, “fitness” and “intelligence” has increased significantly; In terms of spirit, paying for “cultural significance”, “healing power” and “good luck” is the spiritual demand aroused when buying new year goods in 2022.
